What Are Virtual Credit Cards? And Should You Get One?
A virtual credit card (VCC) is essentially a disposable version of your static debit or credit card that, when used for online purchases, can reduce the likelihood of credit card fraud.
A VCC’s usefulness lies in the way that it shares card data. The physical data printed on your card (credit card number, security code, address, and expiration date) are always the same and, accordingly, are subject to storage and misuse by hackers.
Virtual credit cards provide online retailers with dynamic information so that every time you pay using a virtual credit card, the verification data is different. This system offers a number of safety and security benefits.
What is Microsoft Advertising? (Bing Ads )
Across the Internet, businesses are realizing the benefits of pay-per-click (PPC) advertising. Microsoft Advertising can help you reach a new group of high-quality customers and increase your return on advertising spend (ROAS). In addition, clients with Microsoft Advertising campaigns often have lower costs-per-click (CPC) and costs-per acquisition (CPA) than with comparable Google Ads campaigns.
This overview explains how Microsoft Advertising works to help you execute marketing strategies that get better results.
After reading this Study guide, you will understand what Microsoft Advertising is, and how to:
- Reach new, high-quality customers in specific audience segments.
- Import established campaigns to Microsoft Advertising.
- Take advantage of specific targeting methods.
- Improve campaign performance using relevant keywords.
- Optimize keywords with keyword bids.
Every day, millions of people type keywords into search engines, looking for products and services. With search advertising, you create ads and bid on keywords. One of the locations your ad may appear is the “Ads” section of search results pages. Whether customers want to purchase a product, request a service or sign up for information, your goal is to get customers to see your ad and go to your website, call your store, or download your app. You can accomplish this by having your ad appear at the top of the search results page, in the “Ads” sections.